E-Mail Market’ing is direct’ly market’ing a commercial message to a group of people us’ing email. In its broad’est sense, every email sent to a potenti’al or current customer could be consider’ed email market’ing. It usual’ly involve’s us’ing email to send ad’s, request business, or solicit sale’s or donation’s, and is meant to build loyal’ty, trust, or brand aware’ness.
E-Mail Market’ing can be done to eith’er sold list’s or a current customer database. Broad’ly, the term is usual’ly us’ed to refer to send’ing email message’s with the purpose of enhanc’ing the relation’ship of a merchant with it’s current or previou’s customer’s, to encourage customer loyal’ty & repeat business, acquir’ing new customer’s or convinc’ing current customer’s to purchase something immediate’ly & add’ing advertisement’s to email message’s sent by other company’s to their customer’s.